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In This Moment will be unleashed their fourth studio album, ‘Blood,’ on Aug. 14 via Century Media Records Here’s the dynamic music video for the disc’s title track.

The song ‘Blood,’ which is the first single off the album, is a passionate track both musically and lyrically, and the provocative video matches the intensity of the tune note for note.

The video stars frontwoman Maria Brink in various states of dress and undress as she sings powerful lines like “I hate you for the sacrifices you made for me / I hate you for every time you ever bled for me / I hate you for the way you smile when you look at me / I hate you for never taking control of me.”

In several scenes, Brink is surrounded by a bevy of near-naked beauties, mirroring the scene that is presented on the album’s cover art.

In This Moment are touring throughout the summer in support of the album ‘Blood,’ including a stint on the Rockstar Energy Drink Uproar Festival. They’ll also be playing the ShipRocked cruise that sets sail Nov. 27 from Fort Lauderdale, Fla. See the band’s full itinerary here.

The ‘Blood’ single is currently available at iTunes and, while the album ‘Blood’ is available for pre-order in various packages here. Check out the exclusive premiere of the ‘Blood’ video below:

Watch the Video for In This Moment, ‘Blood’ [Exclusive Premiere]

This is the second video from C.O.C. ‘s newest self-titled album.
A bludgeoning return as a sludgy trio that rates among my favorite albums of 2012.
“Psychic Vampire,” is one of the best tracks off the album so if you like this you are really gonna like the album.

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